About
Noat, a celebration of deepened connection with the moment, self, another, the earth, and the universe through the ritual of intimacy.
Our Offerings
Noat designs one of a kind paper goods, fragrance and curio for those seeking a quiet sense of cosmopolitan style. Noat’s products are made from the highest quality ingredients and mindful materials for the well-being of all bodies; yours and the planet’s.
Philosophy & Values
Noat’s products are in a flowing choreography with this ever-changing world. Guided by the principles of each moment's sacredness, the tranquility of stillness, interconnection’s gifts, reverence for all that is alive, and a commitment to sustainability, forming the foundation for an ever-growing range of offerings.
Noat values pushing conceptual boundaries to discover the unexpected, embracing intuition, and resisting labels. It is present, fluid, unisex, inclusive, and always looking to the horizon.
Noat stands in harmony with the culture and world around it. We value deep listening, responsiveness, and kindness. These values inspire the creation of deeply considered items designed to facilitate moments of connection, reflection, joy, and renewal.
Origin
Noat began on the west coast of Ireland, surrounded by northern light and spacious winter solitude. For three months facing the great expanse of the Atlantic Ocean NiFe studied, drew, and mapped what would become Noat’s first utterance. Noat debuted in the spring of 2016 at the National Stationery Show in NYC. Noat is now currently based in Cambridge, Massachusetts.
Our collection began as an exploration of lifelong interests in sacred space, mysticism, the esoteric, ritual, design, typography, contemporary art, and minimalism. Weaving these passions into a single expression became the personality of Noat and remains the warm currents from which the line drinks.
Founder
NiFe studied conceptual art-making with a focus on drawing and photography, and for over two decades made a career in branding design. NiFe’s current exploration is multidisciplinary and involves performance, dance, installation, film, photography, and design. The delights discovered in the lost remnants of our human imprint have served as sparks for NiFe’s work. Noat is a presentation of the ideas and objects born from this practice.
It’s Conceptual
NiFe approaches the card beyond a blank canvas, and instead as a vehicle for conceptual exploration. The modest folded sheet possesses the ability to shift perception, bear witness, incite action, and stir profound emotions. Its beauty lies in its steadfast form, inviting continuous rediscovery through fresh interpretations.
Revering life's fleeting nature, NiFe emphasizes being present. By exploring the interplay between impermanence and permanence, NiFe contemplates what should endure and what should fade away. Embracing the transient, NiFe crafts considered ephemeral products intended for experiencing, that return to the earth without harm. Through intentional moments, connection with self, another, the universe, and the planet are nurtured. NiFe’s creations aim to quietly facilitate moments of reflection and renewal.